In Our Opinion: Awareness raised through ‘Pink Zone’

Spend Valentine’s Day warming the hearts of those fi ghting breast cancer.

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Published: Wednesday, February 10, 2010

Updated: Thursday, February 11, 2010

Diagnosed every three minutes and with deaths every 13 minutes, breast cancer is the second leading cause of death among women. In our country, breast cancer awareness has been promoted to encourage those overcoming and fighting breast cancer. There are many organizations and schools that help take action, and USC is one of them, hosting breast cancer awareness at the women’s basketball game.

This upcoming Sunday, Feb. 14, the Colonial Life Arena will also be known as the “Pink Zone.” South Carolina’s women’s basketball coach Dawn Staley and the athletic department are teaming up with the WBCA’s national Pink Zone events to benefit the Kay Yow/WBCA Cancer Fund. This is in honor of legendary NC State coach Kay Yow, who is an inspiration to those fighting with breast cancer. Zeta Tau Alpha sorority is also encouraging students to go, since their philanthropy is breast cancer awareness.

It is great that USC is hosting this type of event, especially during a basketball game that expects a good attendance. The 3 p.m. game will be nationally televised by ESPN2, so with this national recognition there should be a bigger crowd than usual. There will also be free food, T-shirts and shuttles from various locations on campus, so these incentives should be enough to want to attend.

So, instead of spending an afternoon on Valentine’s Day at lunch or at a movie, take your friends or significant other to the basketball game. Not only will it be a good time, but it will be great encouragement for those struggling with breast cancer. Spend Valentine’s Day warming the hearts of those fighting breast cancer and promoting a good cause in honor of those who have passed or overcome.




References : http://www.dailygamecock.com/viewpoints/in-our-opinion-awareness-raised-through-pink-zone-1.1124668